Food & Fragrance Design

At the 2008 conference on 'Design & Emotion' (Oct. 6-8 2008, Hongkong), one of the conference themes relates to similarities and differences between product experience design and design of food and fragrances. The theme caption reads "What emotional responses do we experience in response to foods and fragrances? Are these particular and distinct emotions, or are these the same emotions we also experience in response to product appearance? How can we describe and design for food and fragrance emotions? This theme invites papers that discuss the experiential impact of food and fragrance design."